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That’s The Way Things Are

What’s The Real Bottom Line?

I stopped by the drive through window at Burger King on my way home one day last week to use a coupon for a free four-piece box of chicken tenders (I needed a snack to hold me over until dinner… I eat a lot… gimme a break). When I arrived at the pickup window, I asked for an extra sauce, and I was told it would be 25 cents additional.

An extra 25 cents? For one lousy extra sauce? Really?

I know the economy is in the toilet and the bottom line for all companies has become ever more important and they’re all pinching pennies — even big companies like Burger King. After all, we’re in what’s most likely the worst economy this country has seen since the Great Depression (which started back in October 1929).

But, is it really necessary to be THAT frugal? With the bulk amounts that Burger King purchases EVERTHING in, relative to the amount of business they do, they surely get everything at an incredibly cheap per unit price, including those sauce packs they dispense. And while I, of course, have no precise numbers to go on, if each of those sauces cost the company more than two cents I’d be shocked.

I was listening to CBS News Radio during a drive home a couple of months ago, when they broadcasted a report on a new economic study. They said that the average American currently eats out approximately three times a week. With the poor economy, though, fast food chains are getting a lot of that business. So, with the traffic for those restaurants remaining relatively steady even in this poor economic climate, obviously, business isn’t that bad.

So where do companies draw the line between pinching pennies (literally, pennies, at times) and customer satisfaction and loyalty? In this economy, many companies are offering discounts on their products — whether it be clothing, electronics, or food — to generate increased revenue, while others take the opposite route and …   More

News

Town sues to stop consolidation

In June, the Nassau County Legislature approved a bill that would close the sewer plants in the villages of Lawrence and Cedarhurst and transfer their waste to the county’s facility in Bay Park. On Oct. 1, the Town of Hempstead board unanimously voted to sue the county as well as Lawrence and Cedarhurst in an attempt to stop the consolidation until state environmental agencies determine how the extra sewage processed by the Bay Park facility will affect Reynolds Channel, where the plant pumps treated effluent.

The plant consolidation would send an extra 2 million gallons of sewage per day to the Bay Park facility. The plant currently processes 60 million gallons per day, and the state Department of Environmental Conservation allows it to process up to 72 million gallons.

East Rockaway resident Connie Petrucci, who has been fighting the consolidation for two years, said she is glad someone is standing up for the residents of East Rockaway and Bay Park. “We are applauding the Town of Hempstead,” Petrucci said. “It’s the only government entity that steps forward to protect its constituents against the possible health hazards for the residents that live near the plant.”

Town Councilman Anthony Santino said that if the town wins the lawsuit, the county would be required to conduct an environmental review before the consolidation is completed. Santino explained that if the review concludes that the extra sewage adversely impacts the Western Bays — which extend from the town’s western boundary to the Suffolk County line — the county will have to upgrade the Bay Park plant before it begins processing more sewage. He noted, however, that the town does not have the power to stop the consolidation.

The environmental review, known as a Total Maximum Daily Load test, determines the amount of pollutants a body of water can handle without exceeding state water quality standards. But Ray Ribeiro, commissioner of the county’s Department of Public …   More