F.S. child care organization competing nationally
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“Without much time to put together a campaign, only a few hundred dollars were raised for #givingTuesday [last year],” Brackman said. This year, we’ve had plenty of time and are using so many different tools and strategies that this seems like a truly realistic goal. In past years, we usually raise between $5,000 and $10,000 in year-end gifts prior to participating in #givingTuesday. Since we’ve decided to include our #givingTuesday project in this year’s annual appeal, and with the incentive that the matching gift will create for people to give towards the project, we feel pretty confident about our $10,000 goal.”
Brackman said that the organization has spread the word about its goals and the competition by sending emails to parents, child-care providers, volunteers, friends and supporters. In addition, links on the organization’s website have been included in all emails, a Razoo donation application has been added on the CCCN’s Facebook page, the hash-tag has been used on the organization’s Twitter and Pinterest accounts and the CCCN has created a Thunderclap account. Thunderclap is a website that allows people to pledge using Twitter or Facebook to relay specific messages to a directed audience.
“Our #givingTuesday fundraiser encourages people who care about the work that we do,” Brackman said, “and the work that we have planned for the future, to give to us.”