Monday, December 2, 2024
The Long Beach Chamber of Commerce is gearing up to support the debut of a stylish new event, “Unite in Fashion,” set to take place at Bright Eye Beer Co. on Saturday, Nov. 23.
The event, created by local entrepreneur Colette Morales, aims to bring the glamour of New York Fashion Week directly to the shores of Long Beach, creating an opportunity for the community to showcase its vibrant small businesses while celebrating the art of fashion.
Morales envisioned a unique event that would spotlight the area’s thriving fashion scene while also boosting the profile of Long Beach itself, according to Leah Tozer, co-chair of the chamber of commerce.
“When she first told me about her idea of bringing fashion week right here to Long Beach, naturally as the Chamber of Commerce, we thought this would be wonderful for our city’s exposure and to bring more visitors into our local businesses,” Tozer said. “We are just ‘as the chamber’ in a supportive role for this event.”
What makes “Unite in Fashion” particularly special is the level of collaboration it has inspired among local businesses, many of which have stepped forward as sponsors. The event has secured backing from many community favorites, including Story Vibe Media, Daniel Gale Sotheby’s International Realty, Salon on Park, Kravit Jewelers, JMC Photo Booths, Meadow and Bark, 2 Gypsy Souls, Bridal Reflections, Essentially Grounded, Beed Beech and Runway Couture, Tozer stated.
In addition to celebrating fashion and local businesses, the event is benefiting the 343 Fund. Founded by Angela Skudin, the 343 Fund honors first responders and offers vital support to those who serve our community.
Though details about the specific fashion trends to be featured remain tightly guarded anticipation is building for what promises to be a memorable runway experience. Morales has put a strong emphasis on the entertainment aspect of the event, with plans for dynamic music and performances to create an electric atmosphere. The goal is to offer a high-level production that rivals larger city fashion events while maintaining the unique charm and accessibility of a local Long Beach gathering.
“The music and entertainment is key to the event as this really is going to be a high level showcase of fashion,” Tozer said. “How could this event not have fabulous entertainment, right?
Looking ahead, there is already excitement about the potential for “Unite in Fashion” to become an annual event.
“I definitely see ‘Unite in Fashion’ becoming an annual event and growing,” Tozer said. “I know Colette wants to include young local up and coming designers for next year and wants to open up the runway to our youngest people in the community.”
With limited tickets still available for purchase, “Unite in Fashion” is shaping up to be a standout evening for Long Beach, offering a blend of fashion, entertainment and local pride.
