Buy a watch or two at Maximillion Watches


Maximillion Watches opened its doors in Bellmore on June 6 and has been thriving in the community ever since. The luxury jewelry store, named after its founder and owner Max Hinden, is a proud host to one of the biggest selection of watches on Long Island. The store features brands like Rolex, Breitling Hublot, and many others in store and in its showroom.

The store prides itself on treating anyone who walks in as not just a customer, but as a friend. Hinden described the store as having a “great vibe,” with music playing and modern artwork on the walls.

“We don’t cater to them as customers, we cater to them as friends,” Hinden said. “I’m really community oriented. (My vice president and I) are locals, and we know the neighborhood very well. We just want to spread the joy in the jewelry.”

Since college, Hinden has had an interest in watches, and went out of his way to save up for a watch in his first job. Ever since he purchased his first watch, he said, he became curious as to how watches work.

That love of understanding, and a motivation to always have the best version for himself, sparked his interest in presenting this high-end jewelry to others, describing purchasing his first Rolex as the beginning of an addiction.

“I kept working to get the Rolexes, and eventually I pursued my dream and passion and hobby, and I turned it into a business,” he said. “I ended up being able to get a storefront and got more into the jewelry side.”

Hinden said that the most important thing about what he does is network and get along well with others in the business, explaining that building a relationship is key. What started as him reaching out, making connections with high end jewelers, and learning tricks of the trade from them, turned into Hinden being completely confident in what he does in the industry.

Aside from watches, the store also acts as a place for customers to get other jewelry. The store offers custom jewelry, as well as diamond setting, engagement rings and weddings bands at a great price and quick turnaround time.

Passion is the driving force behind everything Hinden does, and says he is excited to get up every day and go to work.

“I love going to work because I’m just so intrigued by the new designs,” Hinden said. “I’m very into the new modern designs of jewelry. So, when I see something come up online, I make my own spin on it and get custom work done. If I see another jeweler doing certain things, I want to jump in and try to get my feet wet.

“I love learning every day,” Hinden continued. “Every day is a learning experience, and it’s really helped me grow into who I am as a jeweler. We welcome anyone, and we are excited to branch out and do some crazy funky jewelry.” 

Maximillion Watches is located at 2938 Merrick Road in Bellmore. The store is currently open from 10 a.m. to 5 p.m., Monday through Friday, and 11 a.m. to 4 p.m. on Saturday.