WE NEED YOUR HELP — Support your hometown newspaper by making a donation.

For mother and daughter, business is a family affair

Posted

They may be a mother and daughter, but Linnie and Morgan Gold consider themselves best friends — and now, perfectly paired business partners, too.

During the pandemic, Morgan, a Merrick native, became unemployed, leaving the restaurant and food public relations industry, which was facing a major downturn from the widespread closures of such establishments. It opened the opportunity, though, to finally go full swing  into a long-sought-after business venture with her mother.

Losing the job “was almost like a self-starter,” said Morgan, 26, a 2012 Sanford H. Calhoun High School graduate. “It pushed me to pursue my dream job.”

“Now, I like to say we’re living the dream,” Linnie, 65, said. “I’ve always wanted to own my own business — and now it’s with the best partner I could ever imagine.”

The two wanted to take a sweet spin on gift giving — especially with a simplistic but fun idea perfect for those looking to send a long-distance gift during the pandemic, or party favors for canceled or drawn-back events. The Golds started Nosh NYC, which offers playful assortments of candy along with personalized messages, wrapped in stylish, “brand-focused” packaging.

Linnie said the pair “solved a void” with their specially designed Nosh boxes. One box with three tubes of candy can be sent to any surprise recipient, and they cater their candy wholesale for events.

“If you’re thinking of a gift and don’t know what to send, this is both personal and fun,” Linnie said, explaining that the sender can also include a personalized card with the box. “Whether someone just had a baby, graduation, birthday or a bachelor party.”

Nosh is now the main business venture for both Morgan and Linnie, who said they play off each other perfectly. Morgan’s public relations background mixed with her creative personality helps her brainstorm many of branding ideas for Nosh, while Linnie — the “talker” of the two, Morgan said — has a useful background in sales.

The two work together on curating every step of the process, including choosing the best candy they can find. They offer a wide variety, including “prosecco bears,” alcohol-free gummy bears that mimic the wine-tasting experience, which are a favorite of the duo.

“It’s hard to say, though, because we’re always adding more,” Linnie said.

Additions to Nosh also come in the form of collaborations, one with a notable celebrity. Fellow mother-daughter duo Jill Zarin, a former “real housewife of New York City,” and Ally Shapiro took notice of the eye-catching black-and-white brand. Nosh’s signature three-tube candy packages are now offered on their website, www.jillzarin.com.

When not collaborating or brainstorming, the Golds pack, prepare and ship all of their packages from their Merrick home.

“I’m excited to continue this,” Linnie said. “I look at ourselves and I say, ‘Wow!’ It’s been an unbelievable run so far.”

“We’re actually best friends,” Morgan said. “I couldn’t see myself working with anyone else — we know each other’s strengths.”

For more information on Nosh, visit www.noshnycandy.com.