Monday, November 10, 2025
Nearly a decade after lending their styles to the first-ever Rockville Centre Breast Cancer Coalition fashion show, the founders of the online women’s boutique Social Threads are stepping into the spotlight themselves. This year, they are the honorees at that same annual fundraiser, and their lives are deeply stitched into the fabric of the coalition.
Maureen Coyle and Sara Reardon, Social Threads’ co-founders, will be honored at the Oct. 24 event at the Garden City Hotel. The pair, who created their business in Oceanside 10 years ago, were among the breast cancer coalition’s first sponsors.
“When they first started out doing the fashion show, we were one of their first sponsors, and we provided the fashion,” Reardon said. “So we were the first clothing that they featured in their fashion show.”
Since then, the Social Threads team has continued to support the coalition through sponsorships and community events. Though the boutique no longer provides the fashions for the event, the relationship has continued.
For Coyle, the connection is even more personal. She is a breast cancer survivor, having been diagnosed in 2013 and treated at Memorial Sloan Kettering Cancer Center.
“It was definitely a cause that was very close to both of our hearts,” she said, referring to Reardon as well.
The honor is meaningful for both women, and for the members of their all-woman team, who will show their support at the event.
“I think our whole team is excited to attend the event and watch us be honored,” Reardon said. “They’ll be there supporting Maureen and I, and there’s just a lot our team does that helps us give back to the community, too.”
“It’s such a great organization that does so much for so many,” Coyle said of the coalition. “We’re obviously honored.”
Peg McDonald, a co-president of the coalition, said the organization chose Reardon and Coyle as honorees because of their early and ongoing support for the cause.
“As a small business owner, they were one of the first people to support us,” McDonald said. “They redid their fashions for the show; they did pop-up sales. They were very enthusiastic. And this was when we were really, really small, and they showed up for us.”
The annual fashion show is now one of the coalition’s flagship events, drawing crowds of up to 400. While Bloomingdale’s now provides the clothing, the heart of the evening remains the same.
“All the models are breast cancer survivors,” McDonald explained. “And what’s really nice this year is that we are definitely touching many towns and many communities. So we have a lot more people outside of Rockville Centre.”
The evening includes a cocktail hour, raffles and a runway show that is both uplifting and emotional.
“It’s a fun evening out,” Reardon said. “Everyone gets dressed up. There’s raffles, there’s prizes to win — like a great dinner at the Garden City Hotel — and just, like, an awesome fashion show.”
More than just a glamorous night, the event is a celebration of resilience, and a reminder of how small acts of kindness can make a difference.
“I remember when I was sick, and a woman came over and gave me this gift card to local restaurants, and the difference that these little things can make in the lives of women who are going through treatment,” Coyle said. “Even just seeing new clothes, and how getting dressed up can change the way that you feel, just for a day.”
McDonald said the event also helps foster lasting bonds.
“It’s really like a very heartfelt evening, with these women that have gone through so much to show up and give back,” she said. “They do really end up being care counselors for us. And it all comes full circle.”
The fashion show will take place on Oct. 24 at 7 p.m. at the Garden City Hotel. Tickets can be purchased in advance at RVCBCC.org, and early reservations are encouraged, because the event is expected to sell out.
