Sunday, February 9, 2025
The Nassau Council of Chambers of Commerce has launched a series of workshops to strengthen small businesses and address common challenges entrepreneurs face in an increasingly digital economy across the region.
The first one was Tuesday, and there are six more, scheduled for Thursday and on Jan. 21, 22, 23, 28 and 29.
“This is really all about supporting small businesses and their positive impact across the board in Nassau County,” the council’s president, Frank Camarano Jr., said. “The chambers are our workers on the ground, in every community, hand in hand with the folks that live there. Now, while it’s great having so many — it really is — they’re obviously smaller, so the available resources are harder for them to tap into, and it all gets spread out. Also, each voice, individually, is sometimes hard to hear, yet combined — what a difference. That’s where we come in, to support them, of course, and make up for as many missing pieces as we can along the way.
“There’s this saying, ‘When something is done correctly, it looks like nothing has been done at all,’” Camarano continued. “No fanfare, just a lot of work. It’s the chamber way. It’s our way.”
“The workshops are paid for through a grant made possible by County Executive Bruce Blakeman and the Legislature,” the council’s second vice president, Joseph Garcia, said. “It shows they understand the hardships small businesses have faced as we endured and recover from the Covid-19 pandemic.”
The initiative stems from a survey of local chambers and small business owners, identifying areas where support is needed the most. Three specialized workshops have been developed, covering financial management, marketing and communications and computer systems. Each session will focus on practical, hands-on training to equip participants with the skills necessary to adapt and thrive.
The financial management workshop will explore topics such as tax planning, cash flow management and strategies for acquiring capital. Attendees will also learn bookkeeping fundamentals and techniques for preparing and analyzing financial statements.
The marketing and communications workshop will help businesses develop effective social media strategies, implement online marketing techniques and optimize their e-commerce operations.
The computer systems workshop will address website optimization, cybersecurity best practices and implementing business software, along with guidance on system backup and recovery procedures.
“The goal of this first round of workshops is to provide the type of support usually reserved for big, multi-million-dollar companies and franchises,” Garcia said. “Bringing this to small businesses of all types in Nassau County will pay dividends for our business owners, our county, in additional sales taxes, and strengthen our communities.”
The workshops are divided into three zones based on location: In Zone One, north of Route 25, they will be held at the Hilton Garden Inn in Roslyn. In Zone Two, south of Route 25 and west of the Meadowbrook Parkway, they will take place at American Legion Post 44, in Malverne; and in Zone Three, south of Route 25 and east of the Meadowbrook, will be held at American Legion Post 1066, in Massapequa. The Herald is presenting on marketing in Zone One on Jan. 21.
Each zone will host three separate workgroups on different nights, for a total of nine workgroups. Businesses are encouraged, but not required, to attend the workgroups in their zone, and cannot participate in the same workgroup across multiple zones.
This workshop series is part of the council’s broader efforts to support Nassau County’s small businesses as they navigate the challenges of the post-pandemic economic landscape.
In February, the council will expand its resources by relocating its offices to Nassau Community College. The move will enhance its capacity to serve the business community through additional workshops, collaborative programs with college faculty and enhanced hands-on business education experiences, and provide internship opportunities for students to gain hands-on experience with local enterprises.
“We are grateful to Nassau Community College President Maria P. Conzatti and Jerry Kornbluth, along with their dedicated staff, for their partnership in this initiative,” Gary Slavin, treasurer of the council, added. “This collaboration will create valuable opportunities for both our small business community and the college’s students.”
“With the massive support of County Executive Bruce Blakeman and the Legislature, and not just financially, we are all getting it done together,” Camarano said. “We are very proud, and extremely thankful.”
For more information or to register, visit ncchambers.org.
