Cornering the Market

For a fitting foundation . . .

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Bare Essential Intimates

212 Sunrise Hwy.

Rockville Centre

(516) 442-2717

www.bareessentialintimates.com

Most women would agree that clothing looks best when paired with the right undergarments. A well-fitting bra can truly be an uplifting solution in more ways than one. But, since manufacturers make sizes to their own specifications, how does one choose from the vast selection of brands, styles and dimensions? Bare Essential Intimates provides professional fittings to meet all those needs, as well as options to fit every size and shape.

Sera decided to open a ladies’ lingerie shop when Rockville Centre’s Sylvia’s closed it doors two years ago. She had years of experience behind her, having worked at Mon Ami in Sayville and in Macy’s lingerie department. Also at Bare Essential Intimates is Marie, who has 35 years in the industry.

“It’s important to be fitted correctly, even from a health perspective,” said Sera. “The wrong size bra can create back problems. Shoulders can become sore, skin can get irritated, and even circulation can be compromised.

“Alterations on a bra shouldn’t be necessary. If you are told the bra needs to be taken in, you probably need a different brand or size. Maybe the store doesn’t have the bra in stock that you really need. Companies pay attention. There are bras for petite women with smaller shoulders, as well as sizes for the very large. If we don’t have the size that’s needed, we can order it.” Women should remember that the size needed can change with weight or even age, which is why a professional fitting, which includes measurements, is the wisest way to shop for a bra.

In addition to everyday bras, Bare Essential Intimates carries panties, chemises, peignoirs, bustiers, garters, shapers, sports bras, hosiery, and nursing bras. Brides can find any undergarment they might need for their special day or honeymoon. Brands include names like Anita, Aviana, Chantelle, Elomi, Freya, Goddess, Le Mystere, Va Bien, Spanx and Wacoal. Size-wise, they carry A cups to K cups, band sizes 30 to 56, and sizes S to 4x.

There is always a selection of “buy one, get one free” bras. The website — www.bareessentialintimates.com — includes coupons, so make sure you print one before you visit. Business hours are 11 a.m. to 6 p.m. on Tuesday and Wednesday, 11 a.m. to 7 p.m. on Thursday, 11 a.m. to 6:30 p.m. on Friday, 10 a.m. to 6 p.m. on Saturday, and noon to 5 p.m. on Sunday. The store is closed on Mondays.