An inspirational approach to marketing home elevators and lifts

Access Elevators
94 Verdi Street
Farmingdale
(631) 694-4400
Company Web site: www.accesselevatorltd.com

Due to the nature of his business, which involves installing wheelchair lifts and residential elevators, Russo has met amazing individuals who refuse to be defined by their physical challenges.

Russo joined forces with his longtime friend, neighbor, and marketing expert, Ken Park, who is founder and Chief Creative Officer at Oktane Media Ventures, LLC in Baldwin. Together, they developed an online web series called, ‘Elevated.’ The series is comprised of videos that can be viewed at www.elevatedny.com .

“The use of video and creating a web-based show to accentuate our company’s image is new and exciting. It’s also uncharted territory in a lot of respects.” said Russo. “But it’s something I’m on board with 100 percent and I loved the idea as soon as it was floated. At the very least, we are telling great stories that hopefully will inspire people and drive them to share these stories with their friends and family.”

‘Elevated’ shares remarkable stories of everyday people who overcome what, to many, would seem to be insurmountable situations. One video is about a New York police officer who lost his leg in an accident and eventually took up running, doing a 6.2-mile run. Another is about a Yale graduate student who was electrocuted, burning 85 percent of his body, losing an arm and a leg. After waking from a three-month induced coma in a totally dependent state, he eventually worked his way back to a fruitful, productive life.

“The opportunity to create a series that, on its own, can do so much good and still be the cornerstone of a next-generation marketing strategy is both professionally and personally fulfilling,” explains Ken Park. “`Elevated’ as a series is more about the people who buy Access’ products than the services or products they sell. That concept of serving the lifestyle of your target audience and feeding their passions is the essence of behavioral marketing and social media.”

‘Elevated’ will consist of monthly episodes through 2011 that are syndicated throughout the Web via online distribution partners like babelgum.com, youtube.com, 5min.com and blinkx.com, to name a few. It will be promoted with daily tweets and postings on sites like Facebook, Youtube, and Twitter.

Russo’s business allows him to meet these people, hear their stories and be touched by their views on life and challenge. From veterans to amputees, the elderly, to simply the young at heart, ‘Elevated’ will give people a chance to share their stories with the world. Russo hopes that the series and its subjects will have a positive impact on viewers. “Their lives and the way they live them are a powerful reminder of what life is really about. And, it gives each of us a tremendous perspective on our own life.”