61.0°,
Light Rain A charming way to raise money
Cedarhurst teen designed a winning charm
From thousands of nationwide entries, Cedarhurst's Sarit Baron, 14, was one of 36 winners of the CHARM IT! Design-A-Charm contest sponsored by New Jersey-based High Intencity.
All the winners were able to have their charms produced and featured in the CHARM IT! “What Charms You?” collection and are currently for purchase in stores across the country, including local stores such as La Toys Etcetera and Five Towns Gifts and Crafts, which are both in Cedarhurst, and several other New York area stores.
Baron read about the contest in a store and decided to enter because she thought it looked fun. “I wasn’t expecting to win,” she said.
“When I got the e-mail I was very excited.”
Her charm design features a colorful half-cat, half-dog, decorated with bones and fish related to each respective animal. “I think my design won because it looks original and it looks like something someone would want to wear,” Baron said.
In addition to having her charm launched in the new collection, Baron also received a goody bag filled with $100 worth of CHARM IT! merchandise.
The Design-A-Charm contest was organized by High Intencity, a leader in the girl’s accessories industry and CHARM IT!’s parent company, to celebrate CHARM IT!’s 10-year anniversary.
High Intencity worked hard to find the 36 winning styles from the overwhelming number of submissions. They searched for the winners based on many factors including creativity of the charms and saleability.
Ten percent of High Intencity’s proceeds from the contest will benefit a range of causes the company thought would be important to young girls. The various causes include helping animals, the environment, helping hungry and sick children and helping the homeless.
Each of the winners were able to choose the cause they wanted to support. “We chose these causes because we wanted to focus on issues that would resonate with young girls and that are relevant to them,” said Jacquelyn Blauvelt, a marketing associate at High Intensity.
Each cause involves helping or working with children in some way. “There is an underlying message of helping kids for each of these causes,” she added.
