Q: Tell me about NetCost Market.
A: Shnayder: With fourteen stores across four states, a rapidly growing team, and an expanding footprint in the American grocery landscape, NetCost Market has evolved into one of the most dynamic players in East Coast food retail. We currently operate 13 stores across New York, New Jersey, Pennsylvania, and Florida, and we’re excited to open our 14th location in Hewlett on December 16. It’s too early to reveal everything we are working on, but I can confidently say that our ambitions are significant. There are many states and cities where customers are already waiting for NetCost Market to arrive. Each new location is the result of careful analysis. We rely on extensive datasets to identify markets with high potential. Opening a store is a major responsibility — to our customers, our team, and our investors. Our previous projects have proven that such a strategic approach leads to success.
Q: What excites you the most about opening in Hewlett?
A: Shnayder: What truly excites me about opening in Hewlett is the chance to become part of a community that has been asking for us for quite some time. We’ve put a tremendous amount of thought into every detail of this store - from the assortment to the design to the guest experience and I believe it will quickly become a destination for families in the area. People in Hewlett appreciate quality, tradition, and authentic food experiences, and that’s exactly what we’re bringing. I’m looking forward to meeting our new customers, hearing their stories, and hopefully becoming a place, they see not just as a supermarket, but also as a welcoming part of their neighborhood.
Q: How many unique products does NetCost Market offer?
A: Shnayder: We offer more than 45,000 products from around the world: Canadian sour cream, Ukrainian chocolates, Italian cheeses, and even cucumbers from our own farm in the Dominican Republic. We have many bestsellers — a unique assortment of caviar and smoked fish, freshly baked bread, a wide selection of sausages and cheeses, and seasonal berries. Personally, I love our roasted duck, and my daughter is a huge fan of our baby cutlets. Tens of tons of products move through our stores every single day. It requires a precisely coordinated system: international suppliers, distribution centers, our own fleet, refrigerated trucks, and advanced automation. The goal is simple — to ensure fresh, high-quality products at a fair price.
Q: What values do you instill in your team?
A: Shnayder: Today, NetCost Market employs around 1,700 people nationwide. And for me, that number represents more than staffing — it represents stories, families, and individual contributions. The company’s culture centers on three core values: Responsibility. For product quality, customer trust, sustainable development, and for one another. Openness. Every voice matters. We encourage honest dialogue, bold ideas, and initiative. Growth. NetCost Market is a place where careers can be built from the ground up. More than 20% of our team has been with us for over a decade — a rare achievement in retail.
Q: How does the company adapt to local cultural differences?
A: Shnayder: With respect and genuine attention different neighborhoods have different cultural identities — so we tailor our assortment to meet real needs. Sometimes it’s a wider kosher selection; sometimes it’s Eastern European, Asian, or Latin American products. We don’t simply operate in a region — we become part of it. It’s a profound feeling of responsibility and gratitude. People choose us to feed their families — and that is an honor.
Q: Anything else to add?
A: Shnayder: “For me, family is the foundation of everything. I grew up in a home where respect, hard work, and responsibility weren’t taught — they were lived. I was raised to always keep my word. In retail, reputation is everything. Another core value he brought into the business: hospitality. In my family, the table was always set with warmth. We transferred that feeling into NetCost Market. We don’t just sell groceries — we create an atmosphere.
